What we do

At Mad Consulting, I help organizations and individuals thrive through better people practices. Whether you’re a small business owner who needs clear, compliant HR systems, or a professional navigating leadership challenges, I bring clarity, candor, and structure to help you move forward with confidence

  • Build scalable, people-first HR systems that work — from hiring and onboarding to performance management and employee relations.

  • Gain clarity, confidence, and actionable tools to lead, communicate, and grow with purpose.

Meet Kim

Kim Madsen,
Founder

  • After more than a decade in global HR and talent development, I saw too many businesses — and people — struggling with HR systems that were either too complex or too impersonal.

    I founded Mad Consulting to change that.

    My goal is simple: to make HR feel human again and help people grow without unnecessary frustration.

  • I believe the best results come from balancing empathy and honesty — what many call radical candor. My clients describe me as candid, kind, and refreshingly practical. I’ll help you design systems and strategies that work in real life, not just on paper.

    • Led national leadership programs and designed performance frameworks adopted company-wide.

    • Oversaw HR operations for 800+ international expatriate staff .

    • Guided leaders through complex employee relations cases during the COVID pandemic.

    • Supported recruitment, performance management, and HR systems in both private sector and academic institutions.

    • Helped small, female-founded businesses build strong, compliant HR foundations.

  • MSc, International Human Resource Management Glasgow Caledonian University

    SHRM-SCP (U.S.) & CIPD Associate (U.K.)

“Kim helped us refine our hiring and onboarding process and create our first HR policies. Everything felt approachable and aligned with our brand.”

-Founder, Sweetleaf Floral

“It all begins with an idea. Maybe you want to launch a business.”

-Founder, Bechamel CPG

Get in touch

Interested in working together? Fill out some info and we will be in touch shortly.