Meet Kim
Kim Madsen
Founder
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My journey in Human Resources has taken me from the my roots North Carolina, across Vietnam, the UK, and now back to Charleston, SC. All places with very different approaches to labor laws, people management, and what “good HR” actually looks like.
When I returned to the US and stepped back into corporate life, I realized quickly that the way I approached HR was considered a bit mad.
My goal is simple: to make HR feel human again. Above all, it should be approachable, practical, and easy to use.
That’s why I built this consultancy: to help businesses create simple, people-first HR and coaching solutions that feel supportive, not stressful.
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I take a holistic, personality-based approach, using tools like 360° feedback and personality insights as a starting point to tailor strategies to each individual and team.
I believe that work should be engaging, inclusive, and empowering. When people feel heard, valued, and involved, they perform better, stay longer, and care more.
My philosophy is simple: support people and build systems that are practical, human, and effective.
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In the United States…
Led national leadership programs and designed performance frameworks adopted company-wide.
Helped small, female-founded businesses build strong, compliant HR foundations.
In Vietnam…
Oversaw HR operations for 800+ international expatriate staff .
Guided leaders through complex employee relations cases during the COVID pandemic.
In the United Kingdom…
Supported recruitment, performance management, and HR systems in academic institutions.
Contributed to research on leadership styles and employee engagement.
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MSc International Human Resource Management
Glasgow Caledonian University, 2022
BA, International Relations
The University of South Carolina, 2014
Senior Certified Professional (SHRM-SCP) Society for Human Resource Management
Associate Member Chartered Institute for Personnel & Development (CIPD)
“Kim helped us refine our hiring and onboarding process and create our first HR policies. Everything felt approachable and aligned with our brand.”
Mara Allport
Owner | Sweetleaf Floral
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